5 Mistakes Small Businesses Make When Hiring
Staffing your team with talent that is growth oriented, passionate about the industry and able to produce top of line results, is not easy. Below I have written out a series of common mistakes...
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How to Get 10 Media Features in 30 Days
If you are like most small businesses, getting media attention around your brand can be hard. Exposure is a key way to increase brand awareness and yet cold emailing media outlets and newspapers is...
View ArticleFacebook Audience Insights
Whether your business is in its infancy or you have an established presence, doing research to better understand your customers is vital. There is a range of tools that can helpful for this, but I want...
View ArticleAn investigation in to “flow state”: What makes people able to achieve...
“The Rise of Superman” is an absolutely fascinating read. Ever since I was young I have had a deep curiosity around what makes people the way they are. Is it habit, genetics or environment that...
View ArticleA Practical Guide to Growth for Small Businesses
Below I lay out five initial phases I take my client’s through to learn about their target market, develop a sustainable strategy and iterate on their approach as new information rolls in. Phase 1:...
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Tools for Traffic, Page Conversion, Engagement
If you are like most small businesses, you have fairly straight forward needs: you want more traffic, more conversions and more customers. I am going to mention some tools, all with free versions, that...
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How to succeed with Email Marketing
In 2019, the primacy of digital marketing for businesses across all sizes and industries seems irrefutable. Connecting with customers via online web pages, email funnels and social media are mediums...
View ArticleMarketing Trends In 2020
Here are the major trends I see for 2020 in marketing: Giving consumers more choice on how to be communicated with will be big: According to research from the 2020 Twilio Customer Engagement Survey...
View ArticlePersonal Video – Common Concerns and Responses
Have you ever considered personal video but had some concerns if it was worth the time or effort? Check out some of the most common objections we hear around personal video and my thoughts in...
View ArticleBook Reviews
The Stranger in the Woods by Michael Finkel It’s no surprise that this book lands in nearly every “Top biographies” list you find on google. The story follows the enigmatic and mystical Christopher...
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